One Powerful Ad

Posted by Stu Haack on Thursday, September 3, 2009 In : commentary 

Moving? Yes. Necessary? Absolutely not.

The advertisement created by DDB Brazil is moving. No question about it. It compares the World Trade Center attacks on September 11, 2001 to the tsunami of 2005, stating that the tsunami as 100 times more destructive than the terrorist attacks on America. It shows the awesome power of that our planet has and that the destruction that humans can do, pales in comparison. The ad ends with the tie-in of the organization it is pushing, the World W...


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I Love Technology, Why Don’t You?

Posted by Stu Haack on Tuesday, August 25, 2009 In : commentary 

http://www.be-extreme.com/site/images/funny_t-shirts_i_love_technology.jpg

Why is it that technology is so exciting to some and so daunting to others? Not even daunting in some cases, just plain unnecessary or out of the question. These days, everything is growing with technology. The days of analogous or even board games are being overrun by 3 dimensional virtual spaces everywhere.

For me, every day begins by turning on the computer, starting up the newest version of Firefox and scrolling my bookmarks, which consist of:

• Wired.com

• Popsci.com

• Adage...


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Social Media & Advertising; A Brave New World

Posted by Stu Haack on Wednesday, August 12, 2009 In : social media 

Thoughts on Social Media . . .

It’s like the Wild West out there right now with the social media revolution.  It’s such a new medium that advertisers are scurrying to find ways to make money off of them . . . but for right now, it’s a media free-for-all . . . the newest but most certainly not the last advertising frontier.

Here are a few of my thoughts on the best ways to move forward with a social media campaign, from the agency perspective. (I bet you can’t guess exactly what ...


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The Advertising Guy Should’ve Been More Creative

Posted by Stu Haack on Wednesday, August 12, 2009 In : advertising 

mkt.pr.adv.branding

But believe me . . . we’re all great lovers.

For more sexual comparisons between all the disciplines of marketing, visit Pronet Advertising.


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Using Web 2.0 & Social Media Strategically: Small Business

Posted by Stu Haack on Wednesday, August 12, 2009 In : advertising 

Small businesses are small . . . hence the name. But in this new world where everyone is connected, (try 6 degrees of Kevin Bacon now) their market presence doesn’t have to follow suit.

People live in networks of thousands, hundreds of thousands, and even millions of individuals through Facebook, LinkedIn, Twitter and even the ever-diminishing MySpace. Through all of these social media platforms, the level of “noise”, spam, and general bullshit has increased over the last few year...


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Transition in Advertising and the Sharing of Ideas

Posted by Stu Haack on Wednesday, August 12, 2009 In : advertising 

One thing that I’ve always heard through my years in the advertising world is that, unlike most fields, individuals who switch jobs and jump from company to company will not only be respected, but will make greater impact on the industry, along with making higher salaries.

This outlook is particularly relevant since we are in an industry that constantly has to reinvent and revolutionize itself in order to stand a snowflake’s chance in hell of possibly being noticed among the billion...


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Exploring the Functionality of Twitter

Posted by Stu Haack on Wednesday, August 12, 2009 In : advertising 

http://www.fanshawec.ca/assets/alumni/images/twitter_logo.png

Every night the dream is the same . . . I jump off my TweetDeck into the social network. Hash tags and Retweets overwhelm me as I drown in an endless ocean of vast and relatively meaningless information while that damned blue bird circles above.

And then I wake up.

Twitter is a deep abyss of information that can overwhelm even the most social network-savvy individuals and swallow them whole. @ symbols are thrown around like rice at a wedding. Retweets and trending topics create the mos...


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Gen ‘Y’ Goes to Work . . . A Hot Topic

Posted by Stu Haack on Wednesday, August 12, 2009 In : advertising 

http://tkcollier.files.wordpress.com/2008/04/generation-y.jpg?w=472&h=377

We’ve all read the articles, blogs, interviews and tips about how to deal with all your new Gen ‘Y’ers in the workplace.  As a Gen ‘Y’ myself, I’d like to be able to tell you that these things don’t accurately describe us and you can’t just slap one big label on us and think it covers the whole spectrum of our being . . . but that’s exactly what these articles will tell you we would say.

http://racetalkblog.com/wp-content/uploads/2009/03/generationy.jpghttp://hoboken411.com/wp-content/uploads/2007/12/hoboken-generation-y.jpg

It’s true, we have charged full-force into the workplace and are just getting ...


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The Personalization of Advertising

Posted by Stu Haack on Wednesday, August 12, 2009

In an Exponentially Growing World, Advertising is Curiously Becoming More Personal

http://www.simplenomics.com/wp-images/Snake%20Oil%20Salesman.jpg

Imagine it is 1905 and you’re on a street corner with a tiny stage set up in front of you.  A man with a wildly flamboyant mustache steps up and starts shouting over the crowd that he’s got a one of a kind product that no one can miss out on.  People ask him questions and he simply dismisses them with a few glittering generalities . . . and like magic, everyone pulls out their cash and begs for the p...


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Whatever Happened to the Inspirational Speeches?

Posted by Stu Haack on Wednesday, August 12, 2009

The inspirational speech has gone by the wayside through our sarcastic attitudes and our generally unoptimistic outlooks.  But why?  Because they’re not snarky, they don’t have a skeptical outlook, and generally uplift our spirits rather than spewing forth venomous negativity.

We as a society have grown into a culture where it is easy to see the glass half-empty.  Hell, it’s the cool thing to do.  If you’re a positive or happy-go-lucky individual you’ll probably be seen as a dim...


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