Showing category "advertising" (Show all posts)

The Advertising Guy Should’ve Been More Creative

Posted by Stu Haack on Wednesday, August 12, 2009, In : advertising 

mkt.pr.adv.branding

But believe me . . . we’re all great lovers.

For more sexual comparisons between all the disciplines of marketing, visit Pronet Advertising.


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Using Web 2.0 & Social Media Strategically: Small Business

Posted by Stu Haack on Wednesday, August 12, 2009, In : advertising 

Small businesses are small . . . hence the name. But in this new world where everyone is connected, (try 6 degrees of Kevin Bacon now) their market presence doesn’t have to follow suit.

People live in networks of thousands, hundreds of thousands, and even millions of individuals through Facebook, LinkedIn, Twitter and even the ever-diminishing MySpace. Through all of these social media platforms, the level of “noise”, spam, and general bullshit has increased over the last few year...


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Transition in Advertising and the Sharing of Ideas

Posted by Stu Haack on Wednesday, August 12, 2009, In : advertising 

One thing that I’ve always heard through my years in the advertising world is that, unlike most fields, individuals who switch jobs and jump from company to company will not only be respected, but will make greater impact on the industry, along with making higher salaries.

This outlook is particularly relevant since we are in an industry that constantly has to reinvent and revolutionize itself in order to stand a snowflake’s chance in hell of possibly being noticed among the billion...


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Exploring the Functionality of Twitter

Posted by Stu Haack on Wednesday, August 12, 2009, In : advertising 

http://www.fanshawec.ca/assets/alumni/images/twitter_logo.png

Every night the dream is the same . . . I jump off my TweetDeck into the social network. Hash tags and Retweets overwhelm me as I drown in an endless ocean of vast and relatively meaningless information while that damned blue bird circles above.

And then I wake up.

Twitter is a deep abyss of information that can overwhelm even the most social network-savvy individuals and swallow them whole. @ symbols are thrown around like rice at a wedding. Retweets and trending topics create the mos...


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Gen ‘Y’ Goes to Work . . . A Hot Topic

Posted by Stu Haack on Wednesday, August 12, 2009, In : advertising 

http://tkcollier.files.wordpress.com/2008/04/generation-y.jpg?w=472&h=377

We’ve all read the articles, blogs, interviews and tips about how to deal with all your new Gen ‘Y’ers in the workplace.  As a Gen ‘Y’ myself, I’d like to be able to tell you that these things don’t accurately describe us and you can’t just slap one big label on us and think it covers the whole spectrum of our being . . . but that’s exactly what these articles will tell you we would say.

http://racetalkblog.com/wp-content/uploads/2009/03/generationy.jpghttp://hoboken411.com/wp-content/uploads/2007/12/hoboken-generation-y.jpg

It’s true, we have charged full-force into the workplace and are just getting ...


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