Showing Tag: "social" (Show all posts)

Social Media & Advertising; A Brave New World

Posted by Stu Haack on Wednesday, August 12, 2009, In : social media 

Thoughts on Social Media . . .

It’s like the Wild West out there right now with the social media revolution.  It’s such a new medium that advertisers are scurrying to find ways to make money off of them . . . but for right now, it’s a media free-for-all . . . the newest but most certainly not the last advertising frontier.

Here are a few of my thoughts on the best ways to move forward with a social media campaign, from the agency perspective. (I bet you can’t guess exactly what ...


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Using Web 2.0 & Social Media Strategically: Small Business

Posted by Stu Haack on Wednesday, August 12, 2009, In : advertising 

Small businesses are small . . . hence the name. But in this new world where everyone is connected, (try 6 degrees of Kevin Bacon now) their market presence doesn’t have to follow suit.

People live in networks of thousands, hundreds of thousands, and even millions of individuals through Facebook, LinkedIn, Twitter and even the ever-diminishing MySpace. Through all of these social media platforms, the level of “noise”, spam, and general bullshit has increased over the last few year...


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Exploring the Functionality of Twitter

Posted by Stu Haack on Wednesday, August 12, 2009, In : advertising 

http://www.fanshawec.ca/assets/alumni/images/twitter_logo.png

Every night the dream is the same . . . I jump off my TweetDeck into the social network. Hash tags and Retweets overwhelm me as I drown in an endless ocean of vast and relatively meaningless information while that damned blue bird circles above.

And then I wake up.

Twitter is a deep abyss of information that can overwhelm even the most social network-savvy individuals and swallow them whole. @ symbols are thrown around like rice at a wedding. Retweets and trending topics create the mos...


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The Personalization of Advertising

Posted by Stu Haack on Wednesday, August 12, 2009,

In an Exponentially Growing World, Advertising is Curiously Becoming More Personal

http://www.simplenomics.com/wp-images/Snake%20Oil%20Salesman.jpg

Imagine it is 1905 and you’re on a street corner with a tiny stage set up in front of you.  A man with a wildly flamboyant mustache steps up and starts shouting over the crowd that he’s got a one of a kind product that no one can miss out on.  People ask him questions and he simply dismisses them with a few glittering generalities . . . and like magic, everyone pulls out their cash and begs for the p...


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