Stuart Haack's

Creative Portfolio

 The portfolio images are interactive. So please, click away!

 

 

This campaign won an ADDY. The brief said to piss off consumers over 40. So, this is what we ended up with. Very sexual, passionate and sublimely self-indulgent, with a hint of religion.

  • Creative Director: Ed Murzyn
  • Copywriter: Stuart Haack
  • Art Director: Karen Lo 

 

 

This campaign won an AIGA award. It ran in markets outside of Vegas to drive more traffic to the city using a clever, ownable tagline and iconic imagery. 

  • Creative Director: Ed Murzyn
  • Copywriter: Stuart Haack
  • Art Director: Gabriel Garcia

 

 

This campaign won an ADDY. It was part of a campaign to entice Vegas locals to visit Rio, a casino that is just off the Strip and more accessible for those who want to avoid it.

  • Creative Director: Ed Murzyn
  • Copywriter: Stuart Haack
  • Art Director: Claudio Rangel 

 

 

 This campaign never made it because the budget was cut and we couldn't shoot it. Otherwise, it would have been an amazing new branding campaign for Planet Hollywood Resort & Casino.

  • Creative Director: Claudio Rangel
  • Copywriter: Stuart Haack

 

 

This is the Caesars "Routinely Spectacular" campaign, which I did not concept, but inherited. Here are the headlines I came up with for the concept, though.

  • Creative Director: Ed Murzyn 
  • Copywriter: Stuart Haack
  • Art Director: Derek Weishaupt, Maurice Kenji Clarke

 

 

This campaign was used to "stretch" (get it) the common buffet advertising that had been done in the past.

  •  Creative Director: Ed Murzyn
  • Copywriter: Stuart Haack
  • Art Director: Anne Tso

 

 

Another concept for the rebranding of Planet Hollywood Resort & Casino. This one centered on the idea of movie posters and how they could be turned into an ad campaign.

  •  Creative Director: Claudio Rangel
  • Copywriter: Stuart Haack

 

 

This campaign was coordinated with a publicity stunt, utilizing some of our headline entertainers as spokespeople against the additional "resort fees" that other casinos charge.

  •  Creative Director: Ed Murzyn
  • Copywriter: Stuart Haack
  • Art Director: Angela Friend


 

This Buffet of Buffets campaign allowed consumers to eat at any of our seven Vegas buffets for 24 hours, as many times as they wanted. The theme: Gluttony.

  •  Creative Director: Ed Murzyn
  • Copywriter: Stuart Haack
  • Art Director: Derek Weishaupt



We decided to make our own funny "e-cards" while promoting our Black Friday promotions. These were all run as online banner ads over the Thanksgiving holiday in 2011.

  • Creative Director: Ed Murzyn
  • Copywriter: Stuart Haack
  • Art Director: Lee Ritchie 



Bacchanal was one of the most talked about new buffets in Las Vegas, and was ranked the best buffet in America by a few polls in 2012. So our campaign had to match is awesomeness.

  •  Creative Director: Ed Murzyn
  • Copywriter: Stuart Haack
  • Art Director: Anthony Sotelo



These TV ads ran in North Carolina, Georgia and a few other southern states in order to generate more interest among younger audiences by promoting the playful atmosphere of Harrah's. 

  • Creative Director: Debbie Isaacs
  • Copywriter: Stuart Haack
  • Producer: Rob Jax

 

These are just a few of the social media channels and strategies that I have worked on and implemented over the years.

And there's more where that came from!

 

During and just after college, I crafted a few of my own spec campaigns. Needless to say, I was a little one-track minded.

  • Copywriter: Stuart Haack
  • Art Director: Stuart Haack

 

 

 
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